January 20, 2020, Camden, N.J. – Catapult Learning, a leading provider of special education, instructional intervention, behavioral health and professional development solutions, today unveiled FullBloom, a new parent company brand developed to better reflect the vision and purpose of the organization and clarify the services of each of the Company’s operating divisions.
The rebranding to FullBloom provides a simplified, clearer signal to stakeholders of the full continuum of services offered by the Company and its mission to generate social impact at scale. The shift allows for seamless integration of new programs and services in the future as the organization continues to expand.
“FullBloom represents our belief in the promise and potential of all children,” said Jeffrey Cohen, CEO of FullBloom. “Our new brand reflects our commitment to supporting the success and growth of every child we serve in the Education and Behavioral Health markets. We chose ‘Impact for Life’ as our tagline because it encapsulates our mission to create brighter futures for children and leverage our national footprint to generate social impact at scale. Our company was founded 40 years ago on the premise that all children, regardless of the obstacles they face, deserve a chance to thrive. Under a new banner, we remain committed to our mission and energized by the expansion of our services in education and healthcare.”
Under FullBloom, the company’s three divisional brands are also changing, effective immediately:
- Catapult Education Solutions becomes Catapult Learning, continuing our leadership position in intervention and professional development solutions for public and non-public schools. Steve Quattrociocchi is the President of Catapult Learning.
- Catapult Schools Group becomes Specialized Education Services, Inc., or SESI, a return to the original name of our division that operates standalone Special Education schools and classrooms across the country. Andrea Vargas is the President of SESI.
- Capital Education Group becomes Little Leaves, our network of Applied Behavior Analysis (ABA) therapy centers for young children with Autism Spectrum Disorder. Marina Major is the President of Little Leaves.
“For 40 years, we have partnered with families, educators, and school administrators to help address the academic, behavioral and social emotional challenges facing students,” said Tim Hickey, Senior Vice President, Sales and Marketing for FullBloom. “We see a clear need in the marketplace for a set of holistic services, spanning healthcare and education, that could support children with learning differences beginning at age one and continuing through High School. The name ‘FullBloom – Impact for Life’ reflects this expanded continuum of services and we look forward to the next 40 years supporting children, their families, and our educational partners.”
FullBloom believes in the power of early intervention to reduce lifecycle healthcare and education costs as well as the importance of meeting students’ academic, behavioral and social needs across the age continuum.
RoseComm for SESI